September 16, 2014
Many local businesses already know the benefit of managing their local online business directories like Google My Business and Yelp, but improving local SEO shouldn’t stop there. Claiming their business profiles and confirming that their NAP (name, address, phone) data is listed correctly across other local online business directories like Yellow Pages, Superpages, etc. is important as […]
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September 11, 2014
In the wake of Google’s most recent algorithm updates earlier this year – which punished sites for aggressive link building strategies – the SEO community wondered if Google would kill off backlinks altogether, even the legitimate ones. However, despite the algorithm tweaks, Matt Cutts announced, “backlinks still really help in terms of making sure that we return […]
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September 9, 2014
Measuring social media ROI continues to be one of the hottest social media topics for 2014. 92% of marketers say that their social media efforts have generated more exposure for their business, but is this increased exposure actually translating into increased sales? The jury appears to still be out: 89% of marketers want to know […]
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September 6, 2014
In recent weeks, two major social media players announced new analytics tools for their platforms. Pinterest unveiled sharper and more in-depth customer tracking options for its business users, and Twitter announced that its existing analytics platform, which had previously only been open to advertisers and verified users, will now be open to all Twitter users. […]
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