September 17, 2015
Post #3 of our 4-part series on Audience Targeting Customers today are inundated with marketing messages, making it more important than ever to craft customized campaigns that speak to their specific needs. Audience targeting is an excellent way for marketers to utilize the abundance of user data available to gain actionable insights and create highly […]
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September 15, 2015
Post #2 of our 4-Part Series on Audience Targeting “Content is king” is a familiar phrase for those working in digital marketing, but the saying has also started to resonate outside of this realm. Last year, 93 percent of B2B marketers used content marketing, and 70 percent of organizations reported that they’re creating more content […]
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September 10, 2015
This is post #1 of our 4-part series on Audience Targeting “The idea is simple—predict what you’ll want or need to know before you know you need or want it, and serve it up in an easy-to-read format.” The above statement is a description of Google Now, “one of the more ambitious evolutions of Google’s […]
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September 1, 2015
Web design is an ever-changing industry that constantly evolves. Whether it’s the continued growth of mobile and tablet usage or optimizing for large format monitors and high resolution retina displays, it is important to design a website that takes these factors into consideration. A website should continually evolve to stay current with user behavior. According […]
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