May 30, 2016
“Mobilegeddon”—spring 2015’s buzzword in the world of SEO and even mainstream news—made headlines again after Google’s latest mobile-friendly algorithm update was confirmed by the company last March. 1 Much of the ominous hype surrounding the initial roll out of the mobile-friendly algorithm in April 2015 was due to the fact that it would impact rankings […]
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April 7, 2016
You wouldn’t chat up your boss about last night’s raging party, and boring a date with the intricacies of high finance would be out of the question. The same etiquette of social appropriateness applies to social marketing and advertising, where opportunities to engage—or alienate—your audience abound. If, like any savvy digital marketer, you’re targeting customers […]
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October 20, 2015
“We don’t go online. We live online.” –Joe Demike, Head of the Google CX Lab Consumers don’t spend all of their time on the web but certainly a lot of it. When they’re there, they have specific tasks to complete. As Joe Demike said at Pubcon 2015, customers go online to watch, know, find, and […]
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September 24, 2015
Post #4 of our 4-part series on Audience Targeting With more customer data available to marketers than ever before, the real question is how to utilize the information for more effective marketing. Audience targeting, the process of using market segmentation and personas to understand and empathize with your customers in order to construct customized campaigns, […]
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