September 8, 2016
Cluttered webpages and popup ads are irritating enough on a desktop, but they can be exasperating on a smartphone when you may have limited time to read a piece of content. Always striving to improve user experience, Google recently announced two changes to remove distractions from mobile search results and barriers to content on mobile […]
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August 5, 2016
Mobile content consumption eclipsed desktop over a year ago, and Google has acted swiftly to accommodate user expectations, first with the mobile-friendly algorithm in April 2015 and then last spring with the launch of the Accelerated Mobile Pages Project. A collaborative effort between Google, publishers, advertisers, and tech companies, the open source initiative promises to […]
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July 7, 2016
“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.” –Google CEO Sundar Pichai 1 Google’s machine learning artificial intelligence system, RankBrain, has gone from processing fifteen percent of searches last year to one hundred percent of searches currently. Active since April 2015, RankBrain is now considered the third most […]
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June 17, 2016
Estimated reading time: 8 minutes, 42 seconds. Since the 1990s when the World Wide Web became a household term and millions of people began connecting in cyberspace, marketers and businesses have been constantly innovating and devising new ways to engage audiences online. Today, in a modern marketplace saturated with Facebook ads, pop-up ads, banners, and social […]
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