May 19, 2017
Estimated reading time: 4 minutes, 31 seconds. Social media apps are an increasingly vital part of successful marketing campaigns—they can spread a brand’s message quickly and broadly. Now that more people are searching online on their smartphones than on their computers, reaching out via mobile apps that allow users to easily browse social media can be […]
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February 2, 2017
Planning your search marketing strategy for 2017? Well, looking to the past can often be helpful when preparing for the future—especially in an ever-changing industry like search. Let’s see how the major events of 2016 could shape your online strategy for the new year. Search Marketing Changes of 2016: Major Considerations 1. Google Mobile-Friendly Algorithm […]
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November 14, 2016
We’ve known for a while now that more people search on mobile devices than on desktop computers. Always prioritizing user experience, Google has responded with the mobile-friendly algorithm, the expansion of Accelerated Mobile Pages, and now with a shift to primarily index mobile pages. The company announced last week that it has begun experimenting on […]
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September 28, 2016
Google has finally confirmed the rollout of the latest Penguin update, “Penguin 4.0.” After much online chatter about the impending update in recent months, Google announced last week that the improved Penguin algorithm is on its way and will meet two popular webmaster requests: since the signal is now a core part of Google’s algorithm, […]
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