With recent changes to Google’s search algorithm (Panda, Penguin and now Hummingbird), the focus of SEO as we know it has changed drastically. What worked in keyword optimization and link building a few years ago could leave you in the penalty box today. However, there are certain changes, like semantic search, that have forced the […]
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WordPress is one of the most popular platforms for inbound marketing for a wealth of reasons: it makes it easy to produce sites that are both attractive and professional, it provides businesses a content management system (CMS) for blogging, search engines love it, and the platform provides a number of valuable plugins. If you are […]
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Search engines can detect when a business creates content of value versus content that is designed solely to capture web traffic. Scalable link building methods and over-optimizing your website by unnaturally stuffing content with keywords is counterproductive, and likely to land you with penalties from Google. Today, effective content marketing is key for successfully building […]
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Las Vegas is infamous for its lavish parties, crazy nightlife and over the top events but, every year it’s known, in our industry, for throwing one of the best Internet marketing conferences around. If you have never attended Pubcon Vegas, get ready for a jam-packed week of knowledge, great people and fun times.
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