April 25, 2014
Getting ahead in the ever-changing marketing game can be tough, even for thinkers who stay on top of the latest trends. In part, this challenge is due to the dual, but opposing demands of the field. As Nashville Biz Blog puts it, being a marketing maven requires embracing your “multiple personalities,” or rather, multiple modes […]
Read This Post April 23, 2014
In Google’s latest bid to diminish the importance of keyword data, the search giant announced in early April that it is blocking access to keyword data attached to visitors who click on paid ads from secure searches performed on Google. This follows Google’s move to secure search in late 2011, which started the elimination of […]
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April 17, 2014
With more than 5 billion mobile devices around the world, mobile traffic accounts for 30% of all Internet activity, and is expected to exceed desktop queries this year. Year-over-year mobile website traffic has increased by 78% and now accounts for nearly 25% of all website traffic, according to Google’s Matt Cutts. Mobile use now accounts […]
Read This Post April 15, 2014
Thirty-eight percent of our daily media interactions occur on smartphones, according to Google. We use local mobile search when we need a quick, immediate answer to a question, often when we’re out and about, but even at work or at home when sitting down at a computer just isn’t fast enough. This means that customers […]
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