From Twitter and Facebook, to Pinterest and Instagram, social media engagement helps to build brands, boost sales and drive SEO. YouTube, a social platform, has become the second largest search engine, bigger than Bing, Yahoo, Ask and AOL combined, according to Social Media Today. Business leads generated via search engines have a 14.6% close rate, compared […]
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A recent post here on SEO Savvy discussed the need for digital marketing teams to include both creative, right-brain thinkers and more analytical, left-brain thinkers, as well as the need to embrace where you fall on the spectrum in order to best take advantage of the skill sets that both hemispheres offer. Leveraging a mix […]
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Even though Google is focusing on semantic search and the Hummingbird algorithm, there’s no escaping that keywords remain an important part of SEO. Optimizing for keywords – and determining which search terms are most relevant for your website – can be anything but straightforward. Keyword optimization can be like a bell curve. Add a keyword […]
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Is your business optimized for local search? When you optimize for local search, you need to be considering more than just the basic on-page SEO best practices. Beyond counterproductive keyword stuffing measures such as repeating variations of possible search phrases (i.e. “plumber in Los Angeles”, “plumber in Long Beach”, “plumber in Hollywood”) across your homepage […]
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