July 10, 2014
You’ve likely heard it shouted across the web that “content is king,” and that blogging for your business is a must. But what does that mean, exactly? And what makes it so important? Content is King It can’t really be overstated; content really is that important. This isn’t just timely content that is quick to produce […]
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July 8, 2014
Google is on a mission to discover the best content on the web that’s been created by true subject matter authorities. Brands can leverage content marketing to increase brand recognition in online search, delivering the right content, at the right time, to the right customer. One possible solution for this is Google Authorship. What exactly […]
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July 3, 2014
Every day millions of blog posts, articles, infographics, and whitepapers get dumped into cyberspace. And while a lucky few are shared, retweeted and downloaded millions of times, most of this great content goes unnoticed. With similar content going out from a variety of sources over and over again, yours may often be getting overlooked, especially […]
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July 1, 2014
Let’s face it: outbound marketing tactics like traditional advertisements and cold calls just don’t work as well as they once did in today’s service-based industries. Businesses that succeed are those who establish themselves as industry thought leaders through content marketing and use this favorable position to drive sales from inbound marketing. With effective thought leadership, […]
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