July 24, 2014
For years, Facebook has been the go-to social media platform for companies that want to build brand awareness. Then, recently, Facebook adjusted its algorithm to show brand content to a smaller number of people. The reason for this change? According to Facebook, the decision to adjust its brand algorithm was made to encourage brands to […]
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July 22, 2014
The opportunities for online engagement between customers and companies has opened up within the last decade, which means the work of reputation management has become more complicated. Review sites, blogs, and social media platforms allow customers to amplify their opinions far and wide. Great reviews and feedback can mean a major boost in sales, but […]
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July 17, 2014
You may have heard the phrase “evergreen content” being thrown around the SEO world without quite knowing what it is. To put it simply: evergreen content is web content that doesn’t “go bad” the way timely or newsworthy content does. Its subject matter will stand the test of time and continuously be sought out and consumed by […]
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July 15, 2014
More and more businesses are staking out their claims in social media. According to a survey by Manta.com, about 55% of all businesses say they have social media profiles. But, more than half of those say that they have not yet seen a return on their social media investment. The problem isn’t social media, but the way […]
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