August 7, 2014
Content marketing continues to rise in popularity and inbound marketing brings in 54% more new leads than traditional marketing methods, according to WebDAM. You may not know where to even begin in the process of building a better flow of content marketing for your business this year. If you need to strengthen your strategy or build […]
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August 5, 2014
Credibility is a key factor for content sharing; in essence, if a reader doesn’t think the content or the author is sufficiently credible, then the content on that site likely won’t be shared – effectively defeating one of content marketing’s central goals. All too often, however, content marketing recommendations only focus on increasing engagement and […]
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July 31, 2014
Automated social media tools can take the guesswork out of your social media strategy and save you time to focus on the big picture, right? This is certainly true, but it’s important to make sure a dedicated human being is still monitoring your automated social media processes. Even big name brands goof up from time […]
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July 29, 2014
Content marketing has begun to eclipse the “old ways” of marketing, which means that customers are faced with a flood of content every time they use the web. According to Media Bistro, the average social media user consumes 285 pieces of content each day. So, how do you get your content to stand out in a sea […]
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