August 21, 2014
On July 22, SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, announced that it had raised $9 million in Series A funding to meet this demand and measure content, as reported by TechCrunch. That’s big news, since over 90% of marketers are not confident in how they’re measuring […]
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August 19, 2014
For both new adopters of social media and those who have had a fan page since their conception, blunders are inevitable. Like many other elements of marketing, trial and error is necessary for discovering what works best, and as our expectations and ideals continue to grow and evolve at a rapid pace, so must our […]
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August 14, 2014
With content marketing continuing to be the hottest marketing trend for 2014 – more than 70% of companies plan to increase their content marketing expenditures this year, according to Curata– is your business investing wisely? If you’re creating content designed to promote your products or services, rather than your brand’s values, then you’re missing the point. Great […]
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August 12, 2014
Domain Authority (DA) is a website quality score first developed by Moz as a holistic measurement of your site’s important SEO metrics. The greater your domain authority, the higher the quality of your website and the more likely it is that your site will rank in organic search. However, given all the changes to Google’s […]
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