by SEO Savvy May 19th, 2014
The Nielson Norman Group defines user experience (‘UX’) as the end-user’s interaction with a company and its products or services. When it comes to a website, however, “user experience” refers to the user’s interaction with the website interface. The more positive this experience is, the more likely it is that the user will not only make a […]
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by SEO Savvy May 13th, 2014
From Twitter and Facebook, to Pinterest and Instagram, social media engagement helps to build brands, boost sales and drive SEO. YouTube, a social platform, has become the second largest search engine, bigger than Bing, Yahoo, Ask and AOL combined, according to Social Media Today. Business leads generated via search engines have a 14.6% close rate, compared […]
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by SEO Savvy May 6th, 2014
Even though Google is focusing on semantic search and the Hummingbird algorithm, there’s no escaping that keywords remain an important part of SEO. Optimizing for keywords – and determining which search terms are most relevant for your website – can be anything but straightforward. Keyword optimization can be like a bell curve. Add a keyword […]
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by SEO Savvy May 1st, 2014
Is your business optimized for local search? When you optimize for local search, you need to be considering more than just the basic on-page SEO best practices. Beyond counterproductive keyword stuffing measures such as repeating variations of possible search phrases (i.e. “plumber in Los Angeles”, “plumber in Long Beach”, “plumber in Hollywood”) across your homepage […]
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