by SEO Savvy September 2nd, 2014
User experience (UX) is the expectations, emotions, intuitions and connections a user feels when interacting with digital interfaces. Great UX matters for SEO; in fact, Search Engine Land even calls “UX the cheese to SEO’s macaroni” – they complement one another in a satisfying way. Improving your site design may help to improve traffic quantity and quality. […]
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by SEO Savvy August 26th, 2014
Multi-location brands that integrate local focused marketing into their existing marketing strategy may enjoy a 10-15% revenue increase, according to a new report released by Local Vox. The report also cautions that pay-per-click (PPC) ads alone may not get the job done. In fact, only 2% of local businesses found PPC ads to be effective on […]
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by SEO Savvy August 21st, 2014
On July 22, SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, announced that it had raised $9 million in Series A funding to meet this demand and measure content, as reported by TechCrunch. That’s big news, since over 90% of marketers are not confident in how they’re measuring […]
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by SEO Savvy August 12th, 2014
Domain Authority (DA) is a website quality score first developed by Moz as a holistic measurement of your site’s important SEO metrics. The greater your domain authority, the higher the quality of your website and the more likely it is that your site will rank in organic search. However, given all the changes to Google’s […]
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