by Rebecca Bleznak July 24th, 2014
For years, Facebook has been the go-to social media platform for companies that want to build brand awareness. Then, recently, Facebook adjusted its algorithm to show brand content to a smaller number of people. The reason for this change? According to Facebook, the decision to adjust its brand algorithm was made to encourage brands to […]
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by Rebecca Bleznak July 15th, 2014
More and more businesses are staking out their claims in social media. According to a survey by Manta.com, about 55% of all businesses say they have social media profiles. But, more than half of those say that they have not yet seen a return on their social media investment. The problem isn’t social media, but the way […]
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by Rebecca Bleznak July 10th, 2014
You’ve likely heard it shouted across the web that “content is king,” and that blogging for your business is a must. But what does that mean, exactly? And what makes it so important? Content is King It can’t really be overstated; content really is that important. This isn’t just timely content that is quick to produce […]
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by Rebecca Bleznak June 24th, 2014
According to Media Bistro, the number of social media users continues to grow, which means plenty of opportunity to get your message out to users looking to share unique, valuable content with their network of friends, family, and professional associates. But the use of each platform varies depending on a variety of factors, including the age of […]
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