Rebecca Bleznak

Measuring Social Media ROI: 3 Metrics that Matter

by Rebecca Bleznak September 9th, 2014

Measuring social media ROI continues to be one of the hottest social media topics for 2014. 92% of marketers say that their social media efforts have generated more exposure for their business, but is this increased exposure actually translating into increased sales? The jury appears to still be out: 89% of marketers want to know […]

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How to Use Instagram for B2B Marketing

by Rebecca Bleznak August 28th, 2014

With more than 75 million active daily users and 200 million monthly users, Instagram is a marketing channel that’s too significant for B2Bs to ignore, both for its filtered images and short video features. Even if your company is not selling a product that looks great when it’s photographed – like the clothing, food, or […]

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Social Media Marketing Crimes

by Rebecca Bleznak August 19th, 2014

For both new adopters of social media and those who have had a fan page since their conception, blunders are inevitable. Like many other elements of marketing, trial and error is necessary for discovering what works best, and as our expectations and ideals continue to grow and evolve at a rapid pace, so must our […]

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The Awkward Auto Respond: How To Avoid a Twitter Slip-Up

by Rebecca Bleznak July 31st, 2014

Automated social media tools can take the guesswork out of your social media strategy and save you time to focus on the big picture, right? This is certainly true, but it’s important to make sure a dedicated human being is still monitoring your automated social media processes. Even big name brands goof up from time […]

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