by Mark Hawks August 14th, 2014
With content marketing continuing to be the hottest marketing trend for 2014 – more than 70% of companies plan to increase their content marketing expenditures this year, according to Curata– is your business investing wisely? If you’re creating content designed to promote your products or services, rather than your brand’s values, then you’re missing the point. Great […]
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by Mark Hawks April 25th, 2014
Getting ahead in the ever-changing marketing game can be tough, even for thinkers who stay on top of the latest trends. In part, this challenge is due to the dual, but opposing demands of the field. As Nashville Biz Blog puts it, being a marketing maven requires embracing your “multiple personalities,” or rather, multiple modes […]
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by Mark Hawks April 23rd, 2014
In Google’s latest bid to diminish the importance of keyword data, the search giant announced in early April that it is blocking access to keyword data attached to visitors who click on paid ads from secure searches performed on Google. This follows Google’s move to secure search in late 2011, which started the elimination of […]
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by Mark Hawks April 10th, 2014
With recent changes to Google’s search algorithm (Panda, Penguin and now Hummingbird), the focus of SEO as we know it has changed drastically. What worked in keyword optimization and link building a few years ago could leave you in the penalty box today. However, there are certain changes, like semantic search, that have forced the […]
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