Internet marketing specialist and entrepreneur. I got started in Internet Marketing in 2003 while managing an online ecommerce website. SEO has evolved and should now be viewed as a universal approach to Internet Marketing that focuses on the overall digital marketing strategy not simply focused on rankings. I launched SEO Savvy with Jonathan Heinl and Jihan Lee in 2007 to offer high-quality SEO, PPC and Social Marketing Services to clients. I worked in the recording industry throughout the 90s and I am still passionate about new music.
by Mark Hawks September 24th, 2015
Post #4 of our 4-part series on Audience Targeting With more customer data available to marketers than ever before, the real question is how to utilize the information for more effective marketing. Audience targeting, the process of using market segmentation and personas to understand and empathize with your customers in order to construct customized campaigns, […]
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by Mark Hawks September 17th, 2015
Post #3 of our 4-part series on Audience Targeting Customers today are inundated with marketing messages, making it more important than ever to craft customized campaigns that speak to their specific needs. Audience targeting is an excellent way for marketers to utilize the abundance of user data available to gain actionable insights and create highly […]
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by Mark Hawks September 15th, 2015
Post #2 of our 4-Part Series on Audience Targeting “Content is king” is a familiar phrase for those working in digital marketing, but the saying has also started to resonate outside of this realm. Last year, 93 percent of B2B marketers used content marketing, and 70 percent of organizations reported that they’re creating more content […]
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by Mark Hawks September 10th, 2015
This is post #1 of our 4-part series on Audience Targeting “The idea is simple—predict what you’ll want or need to know before you know you need or want it, and serve it up in an easy-to-read format.” The above statement is a description of Google Now, “one of the more ambitious evolutions of Google’s […]
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