by Auroriele Hans September 8th, 2016
Cluttered webpages and popup ads are irritating enough on a desktop, but they can be exasperating on a smartphone when you may have limited time to read a piece of content. Always striving to improve user experience, Google recently announced two changes to remove distractions from mobile search results and barriers to content on mobile […]
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by Auroriele Hans July 7th, 2016
“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.” –Google CEO Sundar Pichai 1 Google’s machine learning artificial intelligence system, RankBrain, has gone from processing fifteen percent of searches last year to one hundred percent of searches currently. Active since April 2015, RankBrain is now considered the third most […]
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by Auroriele Hans May 30th, 2016
“Mobilegeddon”—spring 2015’s buzzword in the world of SEO and even mainstream news—made headlines again after Google’s latest mobile-friendly algorithm update was confirmed by the company last March. 1 Much of the ominous hype surrounding the initial roll out of the mobile-friendly algorithm in April 2015 was due to the fact that it would impact rankings […]
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by Auroriele Hans April 7th, 2016
You wouldn’t chat up your boss about last night’s raging party, and boring a date with the intricacies of high finance would be out of the question. The same etiquette of social appropriateness applies to social marketing and advertising, where opportunities to engage—or alienate—your audience abound. If, like any savvy digital marketer, you’re targeting customers […]
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